Brands

Alliance Brands (1)

Alliance

The Alliance Tire Group (ATG) is a fully owned subsidiary of Yokohama Rubber Co. Ltd. The Alliance tyre brand has been a leading name in the global off-highway tyre segment since its inception over 60 years ago. The brand is well known for its ability to provide customers, both aftermarket and OEM, with application-specific, purpose-built tyres. From fields to factories to forests, Alliance tyres offer solutions for every application.

With a presence in over 120 countries across 6 continents, and global manufacturing and R&D facilities, Alliance is able to get close to the market and understand the requirements of farmers, contractors and other end users within each region. This foothold enables Alliance to provide a customised focus for specific market requirements and has helped ATG to become the preferred OEM choice across the globe.

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BKT Brands

BKT

Established in 1987, Balkrishna Industries Limited (BKT) is now a leading tyre manufacturer within the global off-highway tyre market. With a prominent position within specialist segments including agricultural, construction, industrial, earthmoving, port and mining, ATV, lawn & garden, BKT has become a strategic player with worldwide brand recognition.

BKT boasts four global subsidiaries, five state of the art production facilities and sales activities and distribution in over 130 countries. Consistent and continuous investment in R&D and technological developments enable BKT to produce high quality specialist tyres and satisfy even the most demanding user needs for any application. BKT’s philosophy of “growing together” encompasses a commitment to efficiency and productivity within its own operations but also a significant commitment to corporate social responsibility and safeguarding the environment.

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MRL Brands

MRL

Having begun as a producer of tyre re-treading materials in 1954, MRL Tyres Ltd now has more than 60 years of production experience. Present in more than 90 countries, MRL is considered a leading company in the production and export of agricultural, industrial and off-road tyres, as well as tyres for light commercial vehicles. Investment in a continuously expanding product range has resulted in over 1800 Stock Keeping Units, covering many applications.

Today MRL Tyres is recognised as one of the most experienced manufacturers within the tyre industry, particularly noted for its value offering. The accredited manufacturing facility boasts state of the art imported equipment, all operated by highly qualified tyre builders and engineers. This philosophy of working with best-in-class imported materials is twinned with world-class production processes and techniques, allowing for quality assurance.

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